top of page

What is the New Korean Beauty Trend, and Why Do People Love It?

Updated: Feb 13

Featured Image-What is the New Korean Beauty Trend, and Why Do People Love It?

Korean beauty, or K-beauty, has been a global phenomenon for years, introducing us to innovative products, ingredients, and routines that have transformed our skincare and makeup game. But K-beauty is not static; it is constantly evolving and adapting to the latest trends and consumer needs. In this article, we will explore the new K-beauty trend of 2024 and why people are obsessed with it.

The New Korean Beauty Trend: Baby-Smooth Skin

The new K-beauty trend of 2024 is all about achieving baby-smooth skin that is soft, matte, and poreless. Unlike the previous trend of glass skin, which emphasized a glossy and dewy finish, baby-smooth skin focuses on a more natural and subtle look that mimics the texture and tone of a baby’s skin.

To achieve this look, K-beauty enthusiasts are simplifying their skincare routines and using products that are gentle, hydrating, and plumping. Some of the key ingredients that are popular in this trend are poly-L-lactic acid (PLLA) and Centella Asiatica extract.

PLLA is a bio-stimulator that boosts collagen production and restores facial volume, giving the skin a lifted and firm appearance.

Centella Asiatica, also known as tiger grass, is an Asian herb that promotes skin elasticity, reduces inflammation, and improves hydration. Both of these ingredients are featured in many K-beauty products, such as the House of PLLA HOP+ Promoter Repair Cell Moisturizer and the HEVATOX Gold Ampoule.

Another technique that is widely used in this trend is the jamsu method, which involves applying base makeup, topping it with baby powder, and then submerging the face in cold water for 30 seconds. This creates a flawless and matte effect that lasts all day.

Why Do People Love It?

Why Do People Love Korean Beauty-Featured Image

There are many reasons why people are drawn to the new K-beauty trend of baby-smooth skin. Here are some of them:

  • It is easy and practical. Unlike the 10-step skincare routine or the elaborate makeup application, the baby-smooth skin trend requires less time, effort, and products. It is ideal for busy and minimalist consumers who want to achieve a beautiful and natural look without spending too much money or energy.

  • It is suitable for all skin types and ages. The baby-smooth skin trend is not exclusive to any specific skin type or age group. It is designed to enhance the skin’s natural beauty and health, regardless of its condition or stage. Whether you have oily, dry, sensitive, or mature skin, you can benefit from the gentle and nourishing products and techniques that this trend offers.

  • It is inspired by youth and innocence. The baby-smooth skin trend is influenced by the cultural values of youth and innocence that are prevalent in Korea and other Asian countries. It reflects a desire to preserve and restore the skin’s youthful glow and purity, as well as to express a playful and carefree attitude. It is also influenced by the rising popularity of K-pop groups, such as NewJeans, who embody this aesthetic.


Korean Moisturizing Serum

The new K-beauty trend of baby-smooth skin is not only a stunning and simple way to achieve a flawless and matte complexion but also a healthy and natural way to care for your skin. By using gentle and nourishing products and techniques that are inspired by the skin of a baby, you can boost your skin’s collagen, elasticity, and hydration, as well as reduce inflammation and irritation. You can also express your youthful and innocent personality with this trend, as many K-pop stars do.

If you are looking for a product that can help you achieve the baby-smooth skin look, we recommend the

This serum is made with natural ingredients, such as niacinamide, rose water, botanical herbs, hyaluronic acid, vitamin C, charcoal, ginkgo, and caffeine, that can nourish, hydrate, and rejuvenate your skin.

It also contains PLLA and Centella Asiatica extract, the key ingredients of the baby-smooth skin trend, that can stimulate collagen production and improve skin elasticity. This serum is suitable for all skin types and ages and can be used as a daily moisturizer or a booster for your skincare routine. Shop now and enjoy free shipping on your orders, and don’t miss this opportunity to pamper your skin with this natural skincare and beauty product. You will love the results!

5 views0 comments


Rated 0 out of 5 stars.
No ratings yet

Add a rating

Featured Products